While some businesses start off with a clear purpose and point of difference, it’s taken nearly three years to fully realise the way Brand Champions can offer the most value to clients.
I was a client for most of my career and worked with many different agencies. It was easy to know the type of agency I didn’t want to be, but finding my own identity has been a process of evolution.
What started as a traditional consultancy has grown into a marketing and brand agency in response to the ways more and more businesses want to work – with greater flexibility, agility and on-demand resources.
I am a strategic marketer with over 15 years experience. My career began at Unilever before I spent a number of years working for General Mills (Old El Paso) and United Biscuits (Mini Cheddars, Twiglets, Hula Hoops) in Brand Management. I then moved into retail and worked as Head of Marketing at SPAR before joining McColl's Retail Group as Marketing Director. After spending nearly 2 years as Marketing and Acquisition director at The Gym Group, I decided to focus on managing Brand Champions full time.
I have experience across the full spectrum of marketing including brand positioning, design, digital marketing, SEO, content, analytics and social media as well as training and developing internal marketing teams.
I am passionate about marketing strategy and believe that it is key for a company to reach its full potential.
As well as having a wealth of experience in marketing for high profile brands across FMCG, retail, leisure and more, I’m a big believer in continuous learning and professional development.
I’m always on the lookout for opportunities to expand my knowledge and support my practical experience with formal training. That’s why I recently completed The Marketing Week Mini MBA in Marketing – a CPD accredited, MBA standard course.
Read my book
Since becoming a dad, I realised how many essential management skills are simply second nature to small children – and that being a parent can give you a serious edge in the workplace.
In my entertaining and practical book, Making Business Child's Play, I aim to demonstrate the vital importance of mastering the skills and techniques we all possessed as children and exhibit as parents.
The book starts by discussing how businesses should prepare for a new arrival at work with the same level of planning as a new baby, before moving on to look at the natural curiosity possessed by children that we could all do with a little more of at work.
The book also takes a closer look at how we can learn from the negotiation skills that come naturally to children, and encourages readers to take a closer look at who is really in charge in the workplace.