While some businesses start off with a clear purpose and point of difference, it’s taken nearly three years to fully realise the way Brand Champions can offer the most value to clients.
I was a client for most of my career and worked with many different agencies. It was easy to know the type of agency I didn’t want to be, but finding my own identity has been a process of evolution.
What started as a traditional consultancy has grown into a marketing and brand agency in response to the ways more and more businesses want to work – with greater flexibility, agility and on-demand resources.
I am a strategic marketer with over 15 years experience. My career began at Unilever before I spent a number of years working for General Mills (Old El Paso) and United Biscuits (Mini Cheddars, Twiglets, Hula Hoops) in Brand Management. I then moved into retail and worked as Head of Marketing at SPAR before joining McColl's Retail Group as Marketing Director. After spending nearly 2 years as Marketing and Acquisition director at The Gym Group, I decided to focus on managing Brand Champions full time.
I have experience across the full spectrum of marketing including brand positioning, design, digital marketing, SEO, content, analytics and social media as well as training and developing internal marketing teams.
I am passionate about marketing strategy and believe that it is key for a company to reach its full potential.
As well as having a wealth of experience in marketing for high profile brands across FMCG, retail, leisure and more, I’m a big believer in continuous learning and professional development.
I’m always on the lookout for opportunities to expand my knowledge and support my practical experience with formal training. That’s why I recently completed The Marketing Week Mini MBA in Marketing – a CPD accredited, MBA standard course.