character creation

Intellectual Properties are the lifeblood of any business especially the toy and gift industry that relies on innovation and originality for its income.

Retailers have now realised that a unique offering will drive and maintain consumer loyalty. As direct to retail licensing becomes more prominent it is resulting in a focussed outlet for product, enhanced visibility in store and, as a result, increased sales. Whilst all the major retailers want to support brands that are already proven the current retail squeeze also presents the opportunity to provide choice and variety.

Brand Champions work with ambitious brand owners, licensees and retailers to give their business the competitive advantage by generating new ideas and opportunities. We work with talented artists to create new art for brand owners as well as creating and developing characters to be used on generic product or for clients wishing to create their own intellectual property to license.

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